[PIC] in a NutshellFrequently Asked Questions[PIC] in DetailWhy should you use [PIC] ?Licensing

Why should you use [PIC] ?:

For Beginners: Easy to start, easy to grow

For Enthusiasts: A camera that fits like a glove

For Professionals: When speed matters

For Camera Manufacturers: Boost sales and margin

Common:

[PIC] in a Nutshell

Impressum


Photography is a great hobby. And it offers a lot of variety.

You are on a city tour, focusing on low-ISO small-aperture architecture photography. Suddenly you notice that beautiful girl in a perfect portraiture pose. With just a turn on your zoom towards tele and a single press on the » Photographic Intention Controller [PIC] you are immediately ready and get her picture, with fully open aperture for a smoothly blurred background and a short shutter speed that avoids camera shake blur even at tele, before the opportunity will be gone.

A photography portfolio gains significantly from a mixture of different kinds of pictures. Wide angles overviews, tele of macro details, people, flowers or animals, mixing these makes a varied and appealing collection. With [PIC], setting you camera up for each of these could not be easier. [PIC] gets you immediately ready for whatever photographic opportunities life may offer!

And if you think just three aperture settings are not enough ... then think about how many you really use. If your favourite lens happens to be too soft fully open, then set a little bit smaller “open” aperture in the camera's [PIC] setup for this lens*. If you want to set any specific aperture or shutter speed, advanced [PIC] cameras of course offer this like any conventional camera. Well, even easier with automatic exposure mode switching.

With the combination of

the camera will not only be quick but also extremely intuitive to operate, it will fit your photography style like a good glove and be sheer fun to use.

* Lens-specific setup features available with selected advanced cameras.

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