What makes [PIC] the best camera user interface ?
[PIC] combines easy-to-learn, easy-to-use camera operation for Beginners with improved, quicker but still fully flexible control for Experts. And in opposite to other approaches like Scene Modes, [PIC] blends in with advanced controls to form one consistent user interface for all camera types and user skill levels.
Why is [PIC] as easy to learn as Scene Modes ?
[PIC] includes the most common Scene Modes (Portraiture, Landscape and Sports). And it covers most of the other situations that many cameras offer further Scene Modes for. It is much easier to learn the Photographic Intention Controller [PIC] than the dozen or more Scene Modes of a typical Beginner’s camera.
Why is [PIC] more flexible than Scene Modes ?
[PIC] offers easy, scene-oriented automatic program exposure.
On a Beginner's camera, it will be the one camera control element.
On an Enthusiast camera that offers explicit aperture, shutter speed and ISO controls, [PIC] integrates perfectly with these, being an integral part of not only the beginner’s but also the enthusiast’s camera operation. See » here what we mean. At any time the photographer can tweak the [PIC] settings with the additional controls.
How does [PIC] help to learn about photography ?
Using the Photographic Intention Controler [PIC] a photography beginner learns about the two most important photographic parameters, in an easily understandable way. He can see how they effect the pictures.
As a key advantage, a user who knows the Photographic Intention Controller [PIC] from his Beginner's camera will immediately feel at home with an Enthusiast camera and can operate it without barriers or problems. He can start just using [PIC] and then, step-by-step, try and learn the effects of the additional controls. Pefect learning by doing.
Will [PIC] limit the Enthusiast photographer ?
Not at all. Enthusiast cameras will offer dedicated aperture, shutter speed, ISO and other controls that allow the photographer the full camera control as he is used to have, and blend in smoothly with [PIC].
Does [PIC] offer value for Enthusiasts ?
[PIC] offers as much value for Enthusiast and Professional photographers as for Beginners: Blending in perfectly with » advanced controls and combined with » automatic exposure mode switching, [PIC] allows to control most camera features intuitively, without having to take the eye off the viewfinder. And the photographer can much quicker than with conventional cameras react to changing photographic situations, with a single press on the Photographic Intention Controller [PIC].
Where can I buy a camera with [PIC] ?
Nowhere yet. [PIC] is available for licensing to camera manufacturers and will be featured on future cameras.