[PIC] in a NutshellFrequently Asked Questions[PIC] in DetailWhy should you use [PIC] ?Licensing

Why should you use [PIC] ?:

For Beginners: Easy to start, easy to grow

For Enthusiasts: A camera that fits like a glove

For Professionals: When speed matters

For Camera Manufacturers: Boost sales and margin

Common:

[PIC] in a Nutshell

Impressum


If you are a studio portraiture photographer, the Photographic Intention Controller [PIC] will probably not help you much. But it will not restrict you either, you still have all the full control set of conventional cameras.

But if you are a photo journalist who has to react quickly to different shooting situations, chances are that you will love [PIC] !

Or might you shoot weddings? Church, portrait, shoes, dance, ... a lot of different situations requiring different settings. Many photographic opportunities for you to shoot – or to miss if you’re not quick enough. [PIC] will help you significantly not to miss a single one.

So, it will depend on the kind of your job and your style, but in worst case it will be one seldom-used control element, whilst in best case the » Photographic Intention Controller [PIC] can be your little advantage for getting the best shots. And changes are that, together with our other proposed user interface features, it will make your camera » an even more pleasant tool to use.

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